Retail and Consumer Goods
Production and trade of goods are fundamental elements of economic life. Obviously, digitalisation is growing constantly in this area. The performance, management and analysis of trading activities are based increasingly on a globally interconnected IT infrastructure. Global accessibility and constant availability are essential requirements for an international distribution network. New technologies and applications are to be considered, especially regarding the analysis and “predictability” of potential consumer behaviour. Challenges posed by privacy law are as obvious as the protection of economic values under trademark law. Furthermore, license and IT law issues are a part of the classical economic sector on a daily basis.
MORGENSTERN understands arising issues and assists a large number of well-known companies with the legal implementation of sustainable trade and distribution strategies as well as with the protection of irreplaceable intellectual property rights.