Organisations, associations and institutions providing services in the social sector must comply with a large number of legal provisions for processing personal data as particularly sensitive personal data is usually processed on a large scale. The use and handling of such data in relation to clients, patients and inhabitants not only raise questions about the admissibility of data processing, but also raise difficulties in the creation of privacy and IT security concepts that comply with privacy law.
On the other hand, such institutions existentially rely on the planning and implementation of effective marketing and advertising campaigns. However, there are commonly specific legal provisions that have to be considered, especially by institutions working in the church or in social services, as they facilitate using personal data for marketing and advertising purposes to be selected from various legal sources to make use of them.
MORGENSTERN manages the transfer from complex and sometimes confusing special legal provisions to practical and economic solutions considering the significant principles of privacy law.