Some industries focus on advertising – unfortunately, there are some activities in this respect that are prohibited under competition law and can result in warnings. If these provisions are not considered, financial losses may arise. Online campaigns, lotteries, e-mail newsletters and other advertising measures must therefore be checked beforehand.

Privacy and copyright law have to be considered as well when developing advertising measures. Questions arise regarding the permitted storage period of personal data, commitment of other companies such as mailing service providers, use of social media channels, images, texts and video recordings.

MORGENSTERN advises a large number of tourism companies and assists them in planning advertising measures, using various online platforms lawfully, drafting contracts in the area of copyright law or in the defence against warnings.

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