Whoever provides services to other companies or consumers must necessarily consider the requirements of competition law or the sub-area fair competition law. The terms are used synonymously in linguistic usage, although competition law actually represents the superordinate subject matter and additionally includes antitrust law.
The legal basis for fair competition law is stated in the German Act Against Unfair Competition. The purpose of competition law is to guarantee free competition.
Particularly when using the Internet, legal provisions must be considered, as competitors can quickly become aware of infringements and initiate a warning letter. The focus is regularly on consumer-protection regulations as well as obligations to instruct and label by various special laws. The representation of own achievements, advertisements and marketing are significant success factors in a competition becoming stronger.
MORGENSTERN will be pleased to advise you in the following areas in order to reduce risks of your business activities:
- Examination of advertising campaigns and individual advertising measures
- Representation in connection with the enforcement and defence of injunctive relief and claims for damages due to unfair competition
- Advice on the design of online shops and integration of certain processes
- Preparation of general terms and conditions considering applicable requirements towards consumers
- Advice on online marketing issues
- Creation and filing of protective documents